Accelerate your innovation and new product development pipeline with quality consumer feedback from Kantar Marketplace.
Faster idea, concept and package design testing
Innovate faster with Kantar Marketplace
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Increase the success rate of your innovations
What your favourite brands are saying about Kantar Marketplace
“I am very happy with Kantar Marketplace for concept testing. The dashboard is very clear, which allows us to quickly and easily identify what works/what doesn't work and to get a good overall understanding of the results.”
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“As a brand that has never done concept testing before, we had a great first experience with Kantar Marketplace. The integration with our team was seamless and valuable – the Kantar team’s knowledge of brand strategy and marketing approach really came into play.”
Faster insights. Better decisions.
Trusted by forward-thinking brands worldwide
Get valuable consumer feedback throughout the innovation lifecycle with Kantar Marketplace
Why choose Kantar Marketplace for your advertising campaigns?
Reduce time to market
Rapidly move innovations through the new product development pipeline with a market research platform that delivers results faster and more cost-effectively than traditional consumer insights methods.
Innovate for growth
Go to market confidently, backed by methods proven to improve innovation success rates by 50%. Quality research design is embedded at the heart of the platform, so you know you can trust your results.
Get insights on demand
Launch your project using intuitive self-serve tools. Get an instant readout of results with highly visual analytics that tap into our robust norms database. Compare projects to see what drives performance over time.
Shortlist the best ideas
- Reduce risk by identifying the strongest ideas early on in the innovation lifecycle.
- Get rapid feedback on how to fine-tune your ideas so you can move forward to concept development.
Idea screening
Predict in-market performance for early innovation concepts
- Anticipate which innovation concepts are likely to succeed.
- Screen up to 100 concepts simultaneously with a powerful AI model trained on survey data from real consumer concept tests.
AI-powered concept testing
Fine tune high-potential concepts
- Understand the strengths and weaknesses of each concept, with feedback on how to optimise them.
- Prioritise concepts that are most likely to drive growth and help build your brand.
Concept testing
Accelerate packaging development
- Screen early-stage pack designs to identify the strongest.
- Check that late-stage or final packs will deliver on brand expectations and stand out on shelf.
Package design testing
Refine your product launch strategy
- Uncover the ‘why’ behind your launch performance.
- Capitalise on early successes and course-correct quickly to ensure future growth.
Post-launch innovation testing
Remarkably fast
Get high-quality results in as few as 15 minutes.
Make decisions confidently with solutions that are independently validated to predict sales and brand growth.
Access more than 150 million consumers in 80+ countries worldwide.
Proven solutions
Global footprint
Powerfully simple
Take command of your insights with intuitive survey setup and reporting.
Flexible and scalable
Get the right support for each project: Run self-serve projects, get light assistance, or add consultancy as needed.
Smart market research tools built for innovators
Kantar Marketplace brings together the best of technology and human expertise in a dynamic market research platform. Whereas other platforms sacrifice quality for speed, Kantar Marketplace is built for those who are researchers at heart, so you can test, learn and iterate confidently - informed by decision-quality insights you can trust.
