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Five lessons from Effie Europe winners on creating effective advertising

The secrets behind ideas that work

Download the guide

Effie Awards Europe and Kantar have joined forces to bring you critical insight on what makes award winning advertising so effective. Using LINK AI, Kantar’s scalable creative effectiveness tool, we tested 200 award winning ads from the last 2 years, and consolidated the findings to understand what makes them tick.

Download the guide and discover:

  • The top five lessons we identified from Effie Europe award winners in 2022 and 2023.
  • How the best ads manage to cut through and build brands even in challenging times.
  • Inspiration and strategies to supercharge your own campaigns.