15,000+ brands
1,100+ categories
One dashboard

Get your brand equity insights instantly and completely free

BrandSnapshot is home to the world’s most extensive brand equity study. Access BrandZ data for free through an interactive dashboard on Kantar Marketplace and discover your top brand equity drivers in seconds.

The ultimate free tool for your brand equity insights

BrandSnapshot provides powerful insights into the strengths and weaknesses of brands across over 1,100 categories in 44 markets. Evaluate your brand equity and keep tabs on your competitors to proactively finetune your strategies and gain a competitive edge in the market.

Explore BrandZ data for free

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What makes BrandSnapshot different?

BrandSnapshot is ideal for when you need to:

  • Get a quick read on the performance of your own and competitor brands within a category

  • Understand the driving forces behind your brand's demand, ability to justify its pricing and potential to grow in the future

  • Explore the untapped potential of your brand and identify opportunities to build value

Trusted brand equity framework

Make decisions confidently, knowing Kantar's Meaningful Different and Salient framework is proven to build brand value and drive commercial success.

Rich competitive intelligence

Compare your brand with core competitors to discover opportunities and manage risks to stay one step ahead of the competition.

Self-serve convenience

Explore BrandZ data in an easy-to-use dashboard to effortlessly access key metrics and recommendations.

Free to explore

Tap into our library of brand intelligence and engage with stunning data visualisations completely free of cost.

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Kantar Marketplace is trusted by the world’s leading brands

Get closer to your brand equity insights than ever before with BrandSnapshot powered by BrandZ

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