We know brands. We’ve brought our industry-leading track record to the technology space so you can get brand insights all in one place.
Deep brand-building expertise
Unlike our competitors, we own and control the methodology and the technology, which means you benefit from both speed and reliability.
Best-in-class methodology
Make decisions confidently with the benefit of survey sampling that is unparalleled in breadth, depth and quality.
Unmatched survey sample
“Kantar Marketplace Brand Evaluator solution is a validated methodology, which is important for us. It will save us time, allow us to do more, and we will still have the people of Kantar behind the scenes to turn the data into insights we can act on.”
“I have been sincerely impressed with the speed at which Kantar Marketplace can deliver results. My organisation moves fast, and the Kantar Marketplace platform has unlocked the agility we needed for our rigorous internal timelines and enabled quick, research-informed decisions.”
What brands are saying about Kantar Marketplace
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Book a demo to see how Kantar Marketplace can help you track and evaluate your brand equity with game-changing technology, industry-leading analytics and solutions deep-rooted in brand expertise.
Build an irresistible brand with powerful brand equity measurement tools
Powerful brand insights.
Unstoppable growth.
What makes Kantar Marketplace different?
Choose the right tool to measure and monitor your brand equity
BrandEvaluator is a point-in-time brand equity measurement tool that comprehensively assesses your brand’s position and future potential. Get answers to essential questions about your brand in as few as 4 days so you can make strategic decisions confidently. Perfect for launching a new brand, entering a new market, or responding to unexpected market challenges.
BrandDynamics is a daily brand performance tracker to help you monitor your brand and competitors in real time. Supercharged with Kantar’s proprietary AI technology, BrandDynamics uncovers trends and forecasts to deliver true signals of your brand performance so you can invest your marketing resources in the right place at the right time.
Kantar Marketplace is trusted by the world’s leading brands
How it works
1.
Start your project
Use your Kantar Marketplace account to set up and launch your concept tests on demand.
See results fast
View and analyse results via an intuitive dashboard as soon as your survey has finished.
2.
3.
Get help whenever
Tap into Kantar's expertise at any step of the way - our 24/7 support and expert service is always available.
Unlock growth opportunities with brand equity measurement software
Empower your marketing decisions with continuous brand tracking software
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 60 countries.
About Kantar Marketplace
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Kantar BrandEvaluator
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