Discover the most powerful way to make creative work
LINK+ is a powerful, flexible solution for evaluating and optimising your creative—delivering rapid consumer insights tailored to your campaign goals in as few as 6 hours.
Whether you need a quick go/no-go decision or deeper consumer feedback, LINK+ combines survey automation with customisable options to deliver actionable insights focused on the KPIs that matter. Create stronger ads, drive sales, and build brand value.
Trusted by forward thinking brands worldwide
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Request a demo to see how you can get fast feedback on your creative with LINK ad testing on Kantar Marketplace
Build stronger campaigns with ad testing tools that are remarkably fast and flexible
Storyboard
Get early feedback to shape your creative direction for digital, TV and cinema ads.
TV
Measure and improve the strength of your television and video subscription services ads.
Digital
Test your online ads to ensure they are compelling enough to cut through on platforms like YouTube, Facebook, Instagram, Twitter, TikTok, and Youku—even when viewed out of context.
Static
Evaluate and optimise your print, out of home and point of sale advertisements.
What your favourite brands are saying about Kantar Marketplace
“I am very happy with Kantar Marketplace for ad testing. The dashboard is very clear, which allows us to quickly and easily identify what works/what doesn't work and to get a good overall understanding of the results.”
Say goodbye to guesswork
Connect creativity to outcomes with fast feedback from Kantar Marketplace
Test more of your advertising, faster than ever before
LINK AI delivers ultra-fast, scalable TV, digital and print ad testing, all powered by AI. Get results in as little as 15 minutes—perfect for high-volume ad testing, ad versioning, short-run ads, secondary campaign assets, and last-minute decisions.
Whether you're streamlining workflows or testing more creative, LINK AI gives you the speed and flexibility to stay ahead.
Refine and optimise throughout the campaign development lifecycle
From nurturing new campaign ideas and brainstorming initial storyboard concepts to fine-tuning animatics and double-checking your final execution is launch-ready, LINK+ helps bring your most innovative ideas to life, fast.
LINK+
LINK AI
Launch your advertising campaigns with confidence
About Kantar Marketplace
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster.
It is currently the only market research platform with solutions that have been independently validated to predict sales and brand growth.
With verified audiences, intuitive self-serve dashboards, and access to expert consulting across 80+ countries, Kantar Marketplace helps you unlock powerful insights to drive smarter decisions, faster.
“LINK on Kantar Marketplace is instrumental in the development of breakthrough creatives for the Heineken brand. It is user-friendly and delivers strategic guidance on how to select and optimise creatives; pivotal in taking campaigns to market.”
Speed without compromise
Get decision-quality insights at the speed of business. With access to the industry’s largest normative database of 260,000 ads, you can act and react swiftly, relying on best-in-class methods and results benchmarked against the top performers in the market.
Industry-leading brand equity framework
Choose the only solutions on the market that have been proven to predict sales and brand growth. Kantar’s MDS framework, validated by the MASB, gives you the confidence to drive measurable commercial outcomes and ensure long-term success.
Powerful technology
Benefit from decades of advertising expertise, enhanced by the latest in machine learning, facial coding, and neuroscience techniques.
Global scale
Take command of how you work with flexible self-serve and serviced options. Manage and interpret insights independently or tap into expert guidance from Kantar consultants across 80+ markets.
Run high impact advertising campaigns without wasted spend
Why choose Kantar Marketplace?
Remarkably fast
Get high-quality, decision-ready results in as few as 15 minutes.
Decision-quality insights
Drive commercial outcomes with solutions that are independently validated to predict sales and brand growth.
Flexible and scalable
Focus in on only the insights that matter for your campaign and tap into as little or as much expert support as you need.
Powerfully simple
View your project results in a dynamic, easy-to-use dashboard so you can start planning your next move immediately.
Global reach
Evaluate advertising in nearly any market with access to over 150 million consumers in 80+ markets worldwide.
Industry-leading ad testing software
Quickly understand if your creative is connecting with your audiences and strong enough to deliver on your marketing objectives.
Want to build better advertising with Kantar Marketplace?
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Why choose Kantar Marketplace for your advertising campaigns?
Speed without compromise
Get fast feedback on your creative and access high-quality, decision-ready results in as little as 15 minutes—backed by 260,000 ads in our normative database.
Best-in-class technology
Benefit from decades of advertising expertise, enhanced by machine learning, facial coding, and neuroscience. Whether you're running an ad test, conducting ad screening, or exploring ad concept testing, our agile platform supports every stage of creative development.
Decision-quality insights
Gain insights proven to predict sales and brand growth. Kantar’s Meaningful Different and Salient brand equity framework, validated by the Marketing Accountability Standards Board, helps you achieve measurable outcomes and long-term success.
Global expertise and support
Reach audiences in 80+ markets globally with access to over 150 million consumers. You can run your own ad tests using our self-serve option, or choose our serviced approach for expert guidance from Kantar consultants.
Powerfully simple dashboard
View your project results in a dynamic, easy-to-use dashboard so you can access agile insights for every ad and start planning your next move immediately. Focus only on the insights that matter most to your campaign.
Run high-impact campaigns without wasted spend
Quickly understand if your creative connects with audiences and meets your goals using Kantar’s digital ad testing platform.
Why choose Kantar Marketplace for your advertising campaigns?
Speed without compromise
Get fast feedback on your creative and access high-quality, decision-ready results in as little as 15 minutes—backed by 260,000 ads in our normative database.
Best-in-class technology
Benefit from decades of advertising expertise, enhanced by machine learning, facial coding, and neuroscience. Whether you're running an ad test, conducting ad screening, or exploring ad concept testing, our agile platform supports every stage of creative development.
Decision-quality insights
Gain insights proven to predict sales and brand growth. Kantar’s Meaningful Different and Salient brand equity framework, validated by the Marketing Accountability Standards Board, helps you achieve measurable outcomes and long-term success.
Global expertise and support
Reach audiences in 80+ markets globally with access to over 150 million consumers. You can run your own ad tests using our self-serve option, or choose our serviced approach for expert guidance from Kantar consultants.
Powerfully simple dashboard
View your project results in a dynamic, easy-to-use dashboard so you can access agile insights for every ad and start planning your next move immediately. Focus only on the insights that matter most to your campaign.
Run high-impact campaigns without wasted spend
Quickly understand if your creative connects with audiences and meets your goals using Kantar’s digital ad testing platform.
