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Trusted by forward-thinking brands worldwide
Harness actionable insights with a market research tool designed for speed
AI-powered, validated solutions
Test your ads, vet innovation concepts, optimise media placements, and strengthen brand equity with survey and AI tools, backed by proven frameworks.
Trustworthy results at your fingertips
Gain an instant understanding of performance so you can use your budget wisely and move forward with clarity and confidence in every decision.
Expert guidance when you need it
Get tailored support from Kantar experts in your market, covering everything from survey setup to interpreting results.
What your favourite brands are saying about Kantar Marketplace
“Kantar’s Marketplace is super quick, easy to use and very intuitive. Even in its lowest cost solution it delivers so much more for your money than competitors.”
“The platform is really intuitive, and I was really impressed with how easy and fast it was to set up a test. I was able to set up a multi-cell test on a Friday and by Monday we were already having conversations with the Marketing team and agency about results.”
Why choose Kantar Marketplace?
Unmatched survey sample
Benefit from superior survey sampling, backed by 6.6x stronger fraud detection and 175% higher completion rates than the industry average so you can trust the integrity of your results.
Powerful analytics dashboards
View and analyse your results with best-in-class interactive dashboards, or export to PowerPoint to share with your team. Easily compare results across projects or against norms.
Ongoing investment in technology
We’re leading the way with AI solutions, breakthrough research innovations, and enterprise configuration options so the platform keeps evolving with your needs.
Proven brand equity framework
With Kantar’s Meaningful Different and Salient (MDS) framework at the heart of our solutions, you can reliably predict whether your marketing will drive incremental sales and build brand equity.
About Kantar Marketplace
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster.
It is currently the only market research platform with solutions that have been independently validated to predict sales and brand growth.
With verified audiences, intuitive self-serve dashboards, and access to expert consulting across 80+ countries, Kantar Marketplace helps you unlock powerful insights to drive smarter decisions, faster.
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Start your project
Use your Kantar Marketplace account to run studies.
See results fast
View and analyse results in an intuitive dashboard and compare past projects.
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Tap into Kantar's expertise
Get support every step of the way from our 24/7 global team of experts.
How it works
“Kantar Marketplace not only speeds up access to information but also expands possibilities. It allows us to find connections, patterns, and opportunities that sometimes go unnoticed. In an environment where time and agility in decision-making are essential, having a solution like this becomes fundamental.”
